Crafted by skilled local Hong Kong artisans, the pastries marry tradition with creativity, bringing a sense of nostalgia with products rooted in tradition but appealing to younger modern audiences. Baker Generation’s flagship product, the Abalone Puff Pastry (Bao Yu So), embodies this vision.

‍Telling the Baker Generation Story on Shopify

Baker Generation is a Hong Kong based, story-led company with a concise vision and value proposition. It was imperative that the Shopify store would amplify the brand’s high-quality visuals and unique style. Our Shopify experts advised Baker Generation on the best Shopify features, functionality and launch plan to suit their goals, and set up a mobile-first approach to ensure a high-quality experience on any device. Overall, the project balanced the brand’s aesthetics with high-quality functionality, ensuring a seamless experience without any sacrifices regarding design vs performance. 

With many Shopify themes aimed at fashion and apparel brands, we worked closely with the Baker Generation team to leverage and customize the theme expertly suited for their pastry and F&B business.

Wave Commerce also set up and implemented the Product Siblings feature, providing detailed product descriptions for each pastry variant that would perform well with SEO. Overall, search engine visibility was enhanced to ensure Baker Generation can grow organic traffic from new audiences for generations to come!

Converting Traffic into Paying Customers for LIFE with OMNI

As a new brand, building a CRM and maintaining customer data is crucial. With OMNI by Wave Commerce, Baker Generation incentivizes customers to join their loyalty and rewards program by offering a rich and engaging experience. 

New members are instantly rewarded when joining the loyalty program with a coupon to encourage an additional purchase. This helps builds trust with customers who are all experiencing this new brand for the first time. A common pitbull of most Shopify loyalty programs is that no benefits are available for new members, typically resulting in a negative experience. Integrated with Klaviyo, OMNI helps ensure Baker Generation is signing up customers to their database, verifying the data with mobile one-time passcodes (OTP), and providing valuable insights on customer tastes. 

Customers can browse an intuitive interface that’s personalized to them! With past order history, member status, and redeemable rewards, members love coming back to explore further. Baker Generation offers free products, pay with points, discounts, special offers, and points campaigns (plus much more!)

The OMNI admin interface is managed from Baker Generation’s Shopify Admin panel, keeping everything in one place. The interface is easy to use, without needing significant training to operate. For example, Baker Generation can simply edit rewards themselves, with changes synced with their Shopify inventory. Members can even combine multiple products for instant discounts, driving conversions and product discovery. 

‍A Delightful Future Ahead 

With an awesome online Shopify store experience and integrated loyalty program, Baker Generation has successfully captured the hearts of customers, both old and new. Through visually captivating storytelling and immersive product showcases, we've effectively communicated Baker Generation’s unique blend of tradition and innovation. 

On behalf of Wave Commerce, we wish all the best to the Baker Generation team, and a delightful future ahead!