While ecommerce has opened up markets for Hong Kong retailers to reach global consumers, cross-border competition has also increased demands for customer experience, service quality and delivery. Established businesses need to continually innovate, further integrate any online-to-offline (O2O) brand experiences, and refine their ecommerce strategy. Yet, researching and vetting solutions remains time-consuming. If you are an online or offline retailer in Hong Kong, you may want to check out the Retail Asia Conference and Expo (RACE), which brings together over 600 brands and 2000 product solutions.

RACE is cited by attendees as a place where retailers can meet the right partners and customers, discover the latest trends, and find solutions to help boost sales performance. This year’s attendees include leading retailers such as A S Watson Group, Sasa Cosmetic, HKTV Mall, Ocean Park Corporation, Estée Lauder, IKEA, LVMH, Samsonite and Unilever. Registered participants include many retailers from Hong Kong as well as visitors from France, India, the United States, and the Asia Pacific region. The four-day event features full-day conferences as well as an exhibitor marketplace.

Three Back-to-Back Retail Conferences

RACE has curated three separate conferences that address the retail industry’s trends and upcoming opportunities. To start off, the SHOP! Asia Summit on May 7th will include presenters from TOD’s China, New Balance, Publicis Communication who will discuss how creativity helps drive sales.

The Retail Asia Conference on May 8th will focus on digital topics such as smart data, cybersecurity, and payment solutions as customer experiences, with speakers from GS1, The Economist Group, KPMG, Wirecard, SGK, and Brinc.

As Hong Kong is a leading logistics hub, RACE is also hosting the Delivery Asia Conference on May 9th, which discusses supply chain solutions, O2O considerations, and technology innovations for omnichannel strategies and last-mile delivery solutions. This event will feature presenters from Alibaba Group, Zalora, Gap Inc, FedEx Express, Easyship, Pakbobox Hong Kong, Kerry Logistics.

For more information, you can download the conference agendas.

Over 2000 Retail Solutions by Exhibitors

In addition to the keynote presentations, RACE 2019 also features offline and online retail solutions in an exhibitor marketplace. Over 80% of solutions providers come from Hong Kong and are categorized into the following areas:

1. Retail technology
2. Retail design & in-store marketing
3. Internet retailing

The Retail Technology Zone will offer products from RFID to mobile apps and AR/VR for visiting retailers. The Internet Retailing Zone features solution providers that can set up and maintain integrated ecommerce solutions to drive consumer purchases. These include ecommerce platform and solutions, online payment, supply chain and logistics management, digital marketing, website design and CRM solutions. Finally, the Retail Design & In-Store Marketing Zone provides a range of shop design and visual marketing offerings for physical stores, such as store interiors, displays and lighting, and POS systems to name a few.

You can also browse the exhibitor list to see a full list of participating companies.

The event is especially suitable for representatives from the fashion, accessories, personal care, and other FMCG industries.

Event Details: Retail Asia Conference & Expo (RACE) 2019

Dates: May 7th-10th

Location: Hong Kong Convention and Exhibition Centre (HKCEC) Hall 5BCD

Registration: Open to retailers only*

*Note: If you have not already received an invitation, you can contact the organizer to enquire about registration details.

Wave Commerce will be in the exhibitor’s section “Internet Retailing” Booth N13.

Please come by to discuss ecommerce platform solutions, shopping cart solutions, digital marketing, website design and content management!

We look forward to speaking with you in person about ecommerce solutions for your business.

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