Read on to see how to enhance customer engagement and build loyalty with WhatsApp and Shopify.

But wait - not sure about WhatsApp or how to use it on Shopify? Read our article about why and how to get started with WhatsApp and Shopify integration here. 

At Wave Commerce, we are a leading Shopify Agency who support many of the world’s most trusted brands to build innovative and unbeatable loyalty and customer experiences. We also built and operate OMNI Loyalty, a Shopify loyalty program app, uniquely designed for Shopify and WhatsApp, with native integrations for Klaviyo, reviews, POS, and more!

What are some examples of OMNI Loyalty and WhatsApp customer loyalty flows?

Flows are an excellent method to automate your growth and engage customers! Gone are the days when everything was like mass emails sent to entire databases manually! Now businesses often craft high-performing flows with solutions like Shopify Flow or Klaviyo for OMNI Loyalty to target relevant customers, at the right time, with the right message to achieve your business goals, whether upsells, loyalty points expiry, or abandoned cart reminders, etc!

Based on our experience, here are some expert OMNI Loyalty flows to consider for your business:

Welcome Offers - with time-expiry to boost conversion

Getting a first time purchase is often the biggest hurdle, and of course, the first step towards building customer loyalty. WhatsApp is an excellent channel for marketing in markets where WhatsApp is popular, and it typically has a higher conversion rate than other channels.

With OMNI, brands can set special welcome offers to attract customers to register for your loyalty program, thus providing them an incentive to purchase and/or provide relevant data for your business. This is a positive experience, as typically loyalty programs just offer welcome points, which can’t be used for anything until the customer considerably spends more to earn more points, without much incentive to do so or trust in the process. 

Uniquely, OMNI also enables rewards and special offers to be time-sensitive in order to drive urgency. For example, a special offer or deal that expires in 7 days. To maximize this, sending the personalized offer to their WhatsApp, with a gentle reminder closer to the expiry date, helps build urgency and drive sales in an effective, friendly, and personalized method.

Birthday Offers

Often brands fall into a classic pitbull of sending special deals, like heavy discounts, to their full customer database regularly. This results in these brands losing margins and being less profitable. A great way to operate this is through customer birthdays, ensuring that 1/12 of your customer base is being engaged every month with a delightful offer. Which also allows other customers to continue purchasing at full price the rest of the time so your brand doesn't end up a discount brand. 

Birthday rewards also have a higher take up offer because it is special to them, rather than some mass blast, resulting in stronger loyalty and a new sale opportunity. 

VIP Special Offers

Loyalty programs don’t only need to focus on freebies and financial rewards, you can pamper your VIPs with exclusive content, VIP-only events, pre-orders, and sneak peaks! With OMNI and WhatsApp, you can run these updates through WhatsApp to your VIPs to connect with them on their preferred channel with personalized context. Best yet, your messages appear right there alongside their friends and family, evoking trust and building stronger loyalty. 

Loyalty Member Status Updates

Not every customer wants to log in to their loyalty account everyday! In fact, most probably won’t. Even if it's expertly and beautifully designed like the OMNI reward hub and rewards wallet!

So to help keep your customers engaged and up to date with their loyalty program, it's important to send timely updates. If a customer’s points expire, for example, and they didn’t know, that’s a completely avoidable negative experience that can cut through your hard earned trust. 

Important loyalty program status items to help keep your customers updated about:

• Points expiring soon
• Tier upgrade - or progress towards upgrade (and what benefits that will unlock)
• Unused rewards
• New rewards unlocked
• Upcoming sales and offers
• And with OMNI you can easily integrate with back-in stock, wishlist, reviews, and product recommendations to help link the CX all together

Consider sending these updates via WhatsApp to help ensure higher open rates and click-through rates.

Cart Abandonment

Customers often add items to cart, and either forget, or do it as a way to save an item for later. Setting up Cart Abandonment flows is a great way to automatically send reminders to customers, such as via WhatsApp, about the items in their cart to help nudge them to checkout. Often, all it needs is one reminder, and voila! You’ve made a new sale that would have otherwise been missed.

What is OMNI Loyalty and how does it work with WhatsApp and Shopify?

With over 10 years’ experience as a leading Shopify developer, Wave Commerce is a longtime growth partner for brands of all sizes and sectors with an unmatched record of driving growth. Aside from supporting brands around global and local ecommerce and omnichannel commerce experiences, we are also a Shopify app developer, with over 22,000 app users worldwide. We’ve taken our collective knowledge to design and build OMNI Loyalty, an innovative Shopify loyalty program app for forward-thinking and ambitious brands. 

With OMNI Loyalty, brands like Pretti5, HelloLulu, New Era HK, Herbs’Oil Hawaii, Logitech HK, and Life Nutrition are driving sales with an innovative loyalty experience that goes beyond “just points” like you see with typical loyalty programs.

What’s cool about OMNI Loyalty?

• 專為推動銷售而設計，並非流於累積會員積分的普通會員計劃
• 可於購物車自動應用適用於不同VIP等級的VIP折扣
• Premium designed customer rewards wallet
• 50+ ways to reward your customers, including;some text
  • Pre-ordering
  • Welcome gifts, birthday gifts
  • 1st purchase offer, winback rewards
  • Tier-based and campaign-based rewards
• 可與頂尖的Shopify應用程式無縫整合及配搭使用，例如Klaviyo、Loox、JudgeMe、Shopify Flow、Shopify Inbox及Gorgias
• 流暢的用戶介面及用戶體驗，可於頁面嵌入積分及獎賞換領widget，時刻提醒顧客使用會員福利！
• 支援多國語言，包括英文、簡體中文及繁體中文，亦可支援不同貨幣與Shopify POS！
• Integrate with leading WhatsApp solution providers to help boost customer engagement and loyalty through personalized and context-driven marketing flows on your customer’s preferred messaging app

Check out our OMNI Loyalty Shopify app today!

How can I integrate WhatsApp with my Shopify loyalty program?

OMNI has been designed to easily integrate with WhatsApp and Shopify! OMNI can integrate with most leading WhatsApp solution providers, allowing you the freedom and flexibility to choose which solution you prefer. 

If you like the WhatsApp loyalty flows we have designed above, contact us to learn how we can apply these to your business!

Best yet, our expert team will provide a free consultation and ongoing support to help design your loyalty program, and optimal flows for your business!

What if I’m already using another Shopify loyalty program?

If you are using another Shopify loyalty program, that's fine too! Contact our Shopify consulting services team to see how we can add WhatsApp integration to your Shopify store.