With a strong foundation and growing B2B distribution presence worldwide,FikaGOset its sights on establishing a direct-to-consumer (DTC) presence in the highly competitive US market. Following a decent run of success on Amazon, and a growing online fandom and UGC content for FikaGo, the new focus on DTC was a logical next step!

DTC-First Strategy in the US

Recognizing the need for a strong online presence, FikaGO sought to build a Shopify store that reflected their brand values, highlighted product features, and provided a seamless shopping experience for US customers.

Wave Commerceprovided strategic consulting to equip FikaGO with the knowledge and resources necessary for a successful DTC launch in the US. Withyears of experiencesupporting cross-border brands from Asia to the US, our key areas of guidance included:

• Market Knowledge:Insights into US consumer behavior, trends, and expectations.
• Operational Strategy:Recommendations on logistics, payment gateways, and fulfillment to streamline cross-border operations.
• Customer Journey Mapping:Designed a digital shopping experience tailored to US customers’ preferences and behaviors.

Building the Ultimate Pet Paradise: From Scratch to Shopify

Wave Commercebuilt FikaGO’s Shopify store from scratch, ensuring a fully customized and optimized ecommerce experience.

• Developed a visually appealing, minimalistic site that aligned with FikaGO’s branding.
• Carefully crafted FikaGo’s brand visual identity on their Shopify site, adding key visuals and imagery to give the site a premium look and feel.
• Ensured a user-friendly interface that highlighted product benefits and encouraged conversions.
• Our team also provided copywriting services to help localize the brand message into the US market, which has high expectations for native English copywriting.

New Features to Enhance Customer Experience

Comparison Table on Homepage:With dozens of strollers to choose from with different nuances, we enabled an easy comparison between different stroller and carrier models to simplify purchasing decisions.

Navigation Customization:Organized products by pet weight categories and featured hero products with descriptive one-liners to help customers find the right product faster.

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Swatch Linking on Product Pages:Developed custom swatch functionality to link color variations seamlessly, ensuring each had its own dedicated page while maintaining an intuitive browsing experience.

Highly Customized Product Detail Pages (PDPs):Designed SEO-optimized content blocks for better search engine visibility, with a strong focus on digital storytelling. Introduced rounded product images to create a cohesive and branded visual style, and integrated interactive sections, such as Lookbook and Shop The Look, to enhance customer engagement.

Fetching More Customers with SEO & Automation

Wave Commerce conducted a comprehensive site review to integrate relevant keywords for improved search rankings. Page titles, meta descriptions, and blog content were optimized to drive organic traffic. Additionally, marketing automation using Shopify Flow was implemented, including an automated welcome email flow for new subscribers to introduce the brand and its value proposition, as well as a cart abandonment flow that sent email reminders to recover lost sales by re-engaging customers who left items in their carts.

Tail-Wagging Success: FikaGO’s Paw-some Results

FikaGO’s new Shopify site provided a strong foundation for its DTC entry into the US market, enabling direct engagement with customers and allowing them to showcase their brand effectively. By establishing a seamless ecommerce platform, FikaGO could connect with pet owners in a competitive landscape on its own terms.

The intuitive site design, custom features, and mobile optimization ensured smooth navigation, clear product information, and an engaging shopping journey, which in turn improved customer satisfaction and retention.

SEO enhancements and automated marketing campaigns played a crucial role in driving traffic and increasing conversions while keeping marketing costs efficient. The implementation of strategic marketing automation ensured consistent customer engagement and higher recovery of abandoned carts. Additionally, efficient logistics and payment setups streamlined cross-border sales, allowing FikaGO to operate smoothly in the US market. By optimizing backend operations, the brand minimized potential friction in the purchasing process, enhancing customer trust.

Finally, the website’s aesthetic and functionality perfectly aligned with FikaGO’s playful yet premium brand identity. This ensured that the brand stood out among competitors while reinforcing its core values of quality, style, and adventure for pet owners.

Wave Commerce’s Shopify expertiseand cross-border know-how enabled FikaGO to successfully transition from a local brand to a global DTC player. By leveraging our strategic consulting, custom ecommerce development, and marketing expertise, FikaGO now thrives in the US market, offering pet owners a premium shopping experience tailored to their needs.

Reach Out for a Paw-some Consultation!

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