Please note that Autowrite, powered by Shopify Magic, has already been rolled out to a percentage of merchants and can be used right away, while some merchants may need to wait a little longer. It will be available at no extra cost on all plans.

What is Shopify Magic?

This February, Shopify first announced Shopify Magic within the Winter Editions 2023, their twice-yearly product roadmap and updates announcement. Shopify Magic is an innovative tool that becomes the virtual assistant you always wanted. Using AI technology, Shopify Magic’s Autowrite feature automatically creates high-quality product descriptions for your online Shopify store that are SEO-friendly and resonate with your target audience.

This feature is especially useful for merchants who are short on time or resources and need to optimize their product descriptions quickly.

How to access Shopify Magic?

Shopify Magic does not require the installation of any apps as it is built directly into your Shopify store admin. From your product admin page, you will notice the “Autowrite” icon in the bottom right corner of the product description editor.

Just list a few details about your product in bullet point form, including keywords in which you want the product to rank for SEO (search engine optimization), select a tone from the list, and then click the “Autowrite” button. You can then freely edit the suggested description to your liking.

Please note:

• Shopify Magic will only produce copy in American English.
• While Shopify Magic can generate high-quality descriptions, it's still important to review and edit them before publishing. This will ensure that the description accurately reflects the product and is consistent with your brand image.

Selecting a tone:

When selecting a tone, it changes the characteristics of the content to match the tone you selected, including the vocabulary, sentence structure, and punctuation. All outcomes will be positive-sounding descriptions that highlight the benefits of your product.

There are 6 tones in total to select from:

• Expert: Written from the perspective of a product or industry expert, this tone sounds professional by using scientific and objective language, and statements of fact.
• Supportive: Written from the point of view of someone that empathizes with the customer and wants to help them, this tone sounds supportive, and uses language that is friendly, approachable and straight-forward.
• Persuasive: Written from the perspective of someone who passionately believes in the value of the product, this tone sounds persuasive and inspiring, using language that appeals to the senses and inspires strong emotions in the buyer.
• Daring: Written from the perspective of someone who challenges the buyer to be bold and adventurous, this tone uses strong action words to motivate and inspire.
• Playful: Written from the perspective of someone who doesn't take themselves or life too seriously, this tone uses fun or quirky language, including humor and slang expressions.
• Sophisticated: Written in the style of a luxury brand selling premium products, this tone sounds sophisticated and refined, using language that appeals to a buyer’s desire for high quality and taste.

How does Shopify Magic work?

Shopify Magic uses a Large Language Model (LLM) to generate complete sentences based on the information you provide. The product descriptions are produced based on a collection of language data, similar product descriptions on Shopify, and data about the product type, material, and production methods.

AI-Generated Product Descriptions: The Benefits

Shopify Magic offers a range of benefits to merchants, including:

• Time-Saving: Writing compelling product descriptions can be a time-consuming process. With Shopify Magic, merchants can save time and focus on other important aspects of their business.
• Consistency: Shopify Magic ensures that all product descriptions are consistent in tone, style, and formatting. This is important for maintaining a professional and cohesive brand image.
• SEO Optimization: Product descriptions are a crucial element of SEO optimization. With Shopify Magic, merchants can create descriptions that include relevant keywords and phrases that will help their products rank higher in search engine results.
• Improved Sales: A well-written product description can help to convince potential customers to make a purchase. Shopify Magic's high-quality descriptions can help to increase sales and drive revenue.

Conclusion

With the sudden success of ChatGPT, AI-generated content is becoming more relevant and commonplace than ever before. Shopify Magic was only announced a week before it was rolled out to a large portion of Shopify Merchants, and the Autowrite feature seems to be only one part of an overall framework being developed under Shopify Magic. So watch this space! We’re excited to see what the future holds.

If you're a Shopify merchant in Hong Kong, we highly recommend giving Shopify Magic a try. By utilizing this innovative feature, you can take your online store to the next level and increase your sales and revenue.