Special thanks to L'Atelier Du The tea who provided special tea boxes for every guest, Alongside our big swag bags, guests were truly spoiled! On the bottom of the tea boxes was a unique QR code, where guests could scan and enter the event's Shopify store and play fun games and experiences related to Wave Commerce's loyalty solution, OMNI, Klaviyo, Wati, and Shopify Flow!

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Here's a snapshot of the key sessions, insights, and takeaways:

Better Ecommerce Ad Performance with Meta

Alvita Szeto, Business Director for Greater China at Meta, opened the event by showcasing how businesses can improve ad performance on ecommerce platforms. Her session focused on optimizing ad placements, leveraging data for targeting, and driving customer engagement through personalized experiences.

Top takeaways:

• Click-to-WhatsApp Ads (CTWA) drive the highest conversions
• WhatsApp is becoming the biggest growth driver for marketing teams in ecommerce and retail alike

Mastering WhatsApp for Ecommerce by Wati

Dylan Kwan, General Manager of Wati Greater China, shared the immense potential of the WhatsApp Business API in the ecommerce space. Key points included:

• Lifecycle Marketing: Use WhatsApp to engage customers at every stage of their journey, from acquisition to loyalty programs.
• Innovative Use Cases: Integrating Shopify catalogs with WhatsApp to enable seamless browsing and checkout experiences.
• Proven Impact: Examples like Princess Polly and Leather Lab highlighted significant reductions in cost per lead and increased first-order conversions.

WhatsApp’s impressive 98% open rate for direct-to-consumer (DTC) brands has opened up exciting new growth opportunities.

Learn more about Wati's sharing here.

Klaviyo for Hong Kong: Enhancing CRM and Marketing Automation

Sarah Baeuml, Senior Partner Manager at Klaviyo, represented Klaviyo. This in itself was super exciting, as it marked the first time Klaviyo has spoken at an event in Hong Kong!

Sarah shared about Klaviyo’s upcoming roadmap for Hong Kong, and cross-border merchants in the region. She also delved into the power of customer segmentation and automated marketing. Highlights included:

• Top takeaways from Klaviyo’s BFCM report.
• Ideal discount rates for different brands/verticals.
• Building personalized customer journeys with minimal effort.

Read here about Klaviyo for Hong Kong.

Also, Wave Commerce is excited to announce we are Klaviyo's first and only Master Gold Partner in Hong Kong! If you are a merchant looking for winning Klaviyo strategies and flows, speak with us.

Harnessing Customer Loyalty for Growth with Wave Commerce

Hilda To, Digital Manager at Wave Commerce, shared insights into leveraging loyalty systems to drive conversions. Her session focused on OMNI Loyalty’s ability to unify online and offline customer data to provide a conversion-driven membership experience.

Key tips included:

• Building personalized customer journeys with minimal effort with OMNI.
• How OMNI achieves higher open rates (40%+) for loyalty-driven campaigns.
• A proven strategy to boost repeat purchases and customer lifetime value (CLV).
• Deploying member-based CRMs to grow DTC sales efficiently.
• Seamlessly integrating Shopify data to create omnichannel loyalty solutions.
• Gamifying customer engagement with exciting rewards and VIP tier benefits.

Want to learn how? Contact us for a demo.

Panel Discussion: Ecommerce in 2025

The Q&A panel brought together Dylan Kwan, Sarah Baeuml, Hilda To, and Rolland Yip, Co-Founder of Wave Commerce, to discuss the future of ecommerce. Topics ranged from integrating tech stacks to overcoming barriers like CRM complexity and budget constraints. The panel emphasized setting actionable business goals to drive conversions effectively.

Key Takeaways from the Panel:

1. Personalization is Key: Utilize tools like WhatsApp Business API and Klaviyo to tailor messages and improve engagement.
2. Loyalty Drives Repeat Purchases: Reward systems and VIP tiers foster customer retention and higher average order values.
3. Integrated Tech Stacks Matter: Combining solutions like Meta ads, Wati’s WhatsApp tools, OMNI’s loyalty program, and Klaviyo’s CRM ensures a seamless customer journey.
4. Data is Your Ally: Harness customer data to build smarter, targeted campaigns.

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Special Offers and Next Steps

Attendees were encouraged to take advantage of Digital Transformation Support Pilot Programme (DTSPP) offers, providing up to 50% off solutions like OMNI Loyalty and Wati. 

Interested? Book a consultation with our team to see how DTSPP can support your business with funding. 

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Awesome Snaps from Hong Kong Commerce Conversion Day 2025